Instagram niche insights
Russian Beauty / skincare Instagram benchmarks
Benchmarks based on 40 public Russian Beauty / skincare profiles and 463 mature posts.
Data updated July 28, 2026
- Median followers
- 4,868
- Median engagement
- 0.8%
- Reels share
- 71%
- Posts per week
- 1.8
Niche benchmarks
Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 12 | 30 | 141 |
| Comments per post | 0 | 2 | 11 |
| Reel views | 281 | 798 | 3,261 |
| Caption length | 65 | 192 | 393 |
| Hashtags per post | 0 | 0 | 0 |
Patterns in strong content
Weekday with the strongest median engagement
Saturday
The chart will appear after the next data refresh.
Content roles
Popular hashtags
#маникюр#косметолог#уходзалицом#юморманикюр#восстановлениеногтей#бюджетнаякосметика#салонкрасоты#наращиваниеногтей#hairbudapest#budapestinfluencer
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Profiles worth exploring
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 40 recently scanned public profiles and 463 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.