Beauty / skincare
@biodermabrasil
215,173
13,659
880,218
Instagram niche insights
Portuguese Beauty / skincare Instagram benchmarks
Benchmarks based on 31 public Portuguese Beauty / skincare profiles and 365 mature posts.
Data updated July 28, 2026
- Median followers
- 5,546
- Median engagement
- 0.6%
- Reels share
- 58%
- Posts per week
- 1.8
Niche benchmarks
Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 12 | 31 | 79 |
| Comments per post | 0 | 4 | 14 |
| Reel views | 139 | 475 | 1,199 |
| Caption length | 80 | 177 | 371 |
| Hashtags per post | 0 | 3 | 5 |
Patterns in strong content
Weekday with the strongest median engagement
Saturday
The chart will appear after the next data refresh.
Content roles
Popular hashtags
#autocuidado#skincare#beleza#cabelo#viral#reels#hair#makeup#explore#cabelosaudavel
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Explore profile metrics, niche comparisons, and practical growth recommendations.
Profiles worth exploring
@maisacachosoficial
1,714 followers
Strong overall profile
@agustinofficial
7,220,129 followers
Large audience
@gabypaulabeauty
11,408 followers
Strong engagement
@jacqueline.nail.designer
1,276 followers
Consistent publishing
@paollabergamini
3,308 followers
Strong engagement
@aparecida_sdantas
6,191 followers
Strong overall profile
Latest successful Reels
Recent videos with a strong audience response.
Beauty / skincare
@marciowcampos
310,119
2,148
3,025,027
Beauty / skincare
@byalvees
9,783
46
44,925
Beauty / skincare
@paollabergamini
610
7
9,312
Beauty / skincare
@aparecida_sdantas
575
17
15,055
Beauty / skincare
@gabypaulabeauty
524
52
2,583
Beauty / skincare
@maisacachosoficial
139
26
710
Beauty / skincare
@marciowcampos
35,599
175
601,121
Methodology
This benchmark uses 31 recently scanned public profiles and 365 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.