Instagram niche insights

Russian Lifestyle Instagram benchmarks

Benchmarks based on 103 public Russian Lifestyle profiles and 1,266 mature posts.

Data updated July 28, 2026

Median followers
26,973
Median engagement
1.5%
Reels share
75%
Posts per week
2.0

Niche benchmarks

Likes per post
Comments per post
Reel views
Caption length
Hashtags per post
Metric25%Median75%
Likes per post833393,291
Comments per post31564
Reel views1,5348,22174,473
Caption length2356144
Hashtags per post000

Patterns in strong content

Weekday with the strongest median engagement

Saturday
The chart will appear after the next data refresh.

Content roles

Popular hashtags

#юмор#семья#рилс#reels#любовь#дагестан#медоед#челлендж#страх#традиции

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Latest successful Reels

Recent videos with a strong audience response.

Lifestyle
@jual__
1,013,177
14,150
11,043,402
Lifestyle
@ulbashev_is
299,596
16,023
1,937,227
Lifestyle
@tonikuneo
1,627,165
15,322
21,032,734
Lifestyle
@polinka_poly
179,919
2,119
1,329,893
Lifestyle
@budanova_lina
249,657
923
2,473,807
Lifestyle
@fun.cartoons.official
522,529
3,223
5,584,720
Lifestyle
@its.amantai
171,703
609
1,525,185
Lifestyle
@dima_maslen
7,078,555
8,773
51,459,118

Methodology

This benchmark uses 103 recently scanned public profiles and 1,266 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.

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