Instagram niche insights
Portuguese Brand / ecom Instagram benchmarks
Benchmarks based on 50 public Portuguese Brand / ecom profiles and 605 mature posts.
Data updated July 28, 2026
- Median followers
- 5,918
- Median engagement
- 0.3%
- Reels share
- 46%
- Posts per week
- 1.6
Niche benchmarks
| Metric | 25% | Median | 75% |
|---|---|---|---|
| Likes per post | 5 | 13 | 42 |
| Comments per post | 0 | 0 | 3 |
| Reel views | 145 | 481 | 2,110 |
| Caption length | 98 | 236 | 427 |
| Hashtags per post | 0 | 0 | 4 |
Patterns in strong content
Weekday with the strongest median engagement
SaturdayContent roles
Popular hashtags
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Profiles worth exploring
@marina_estaleiro
1,896 followers
Strong engagement
@mercadinho.panorama
2,024 followers
Strong engagement
@vicosakids.pn
9,233 followers
Strong overall profile
@irmaosupermercados
35,129 followers
Strong overall profile
@fernetbrancabrasil
37,243 followers
Large audience
@glamourkids_cz
10,402 followers
Consistent publishing
Latest successful Reels
Recent videos with a strong audience response.
Methodology
This benchmark uses 50 recently scanned public profiles and 605 posts published in the last 180 days. Posts newer than 72 hours are excluded. Values are medians and percentile ranges, so unusually large accounts have less influence.